FYI

Content firms strike strategic alliance

Two content companies have forged a strategic alliance in a move to drive awareness and distribution in their respective markets.

The announcement:

POPS Worldwide (POPS) and UUUM Corp (UUUM) announce strategic partnership for increased benefits for content and brand partners in their networks.

Two of Asia’s leading contents companies join forces in a strategic partnership that will accelerate the awareness and distribution of their partner content across Asia. POPS Worldwide, a leading digital entertainment company with operations in Vietnam and Thailand, will promote the entertainment partner content managed by UUUM, and in reciprocation, POPS partner content will have greater reach to the Japanese market, where UUUM is a market leader.

Furthermore, POPS and UUUM will be collaborating on brand sponsorship and content licensing opportunities to serve the needs of their respective domestic partners. This strategic relationship promises to create more effective promotional opportunities and branded content that take advantage of Asia’s quickly growing digital market.

Esther Nguyen, founder and CEO of POPS Worldwide remarked, “The team at POPS Worldwide is excited to be working with UUUM. This strategic partnership with UUUM Corp – the largest MCN in Japan – will increase the impact, distribution and reach for our partner creator content.”

POPS Worldwide is revolutionizing the licensed music and entertainment content experience in Southeast Asia. With over 1 billion monthly views, fans of Southeast Asian music, culture and entertainment engage daily with the POPS multi-platform network.

POPS Worldwide manages the largest multi-platform, multi-channel network in Vietnam and Thailand with over 1,000 partners from all content genres and include kids, music, comedy, film and television, food, beauty and fashion and continues to expand aggressively throughout the region. POPS Worldwide has offices in Ho Chi Minh City, Hanoi and Bangkok.

In addition to its partner creator channels, POPS Worldwide has built owned media platforms that are leading in their respective categories: POPS Music, POPS Kids, POPS TV, Beauty Me and Her Voice. POPS Music is the number one YouTube channel in Vietnam with over 2 billion views and 1.7 million subscribers. POPS Kids is Vietnam’s number one daily destination for children’s edutainment. In 2016, POPS Worldwide entered into an exclusive partnership with Turner to launch Boomerang in Vietnam. This market-first effort has put fully-localized episodes of classic animated shows like Tom and Jerry, Scooby-Doo, Ben 10 and The Powerpuff Girls online in their entirety.

Source: UUUM press release

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