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DigitasLBi names Lyndon Hale from Sydney agency Orchard as Hong Kong-based ECD

HaleThe executive creative director of independent Sydney agency Orchard, Lyndon Hale, has joined Publicis Sapient marketing and technology agency DigitasLBi as its ECD for Asia Pacific.

Hale will be based in Hong Kong and oversee Singapore, Australia, India, Hong Kong and Japan. He will report to APAC chief executive Annette Male and international chief creative officer Chris Clarke.

The move will see Clarke and Hale reunited having worked together at Wheel in the UK between 2004 and 2006.

“Lyndon was my creative partner at Wheel when we both did some of our best award winning work,” Clarke said. “Having Lyndon back on board in wonderful for me personally, but to have such a tried and tested creative force taking the reigns in the region is fantastic for the business. We know what he can deliver.”

Hale said his immediate focus will be on creating a structure “which enables top quality work at the fast pace that is required by our clients across APAC”.

Hale moved to Australia in 2007 as ECD and founding partner of Tongue before spells at Razorfish, Bullseye and Imagination where he focused on experiential digital work for Commonwealth Bank and Ford.

He joined Orchard Marketing in February 2015.

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