Foodpanda renews deal with Text100

Foodpanda, the online food delivery company, has signed a deal that will see Text100 continue to oversee its communication strategy in Hong Kong.

The announcement:

Hong Kong, 16 August 2016 – Global online food delivery company foodpanda has renewed its ongoing contract with Text100 to lead its communication strategy in Hong Kong, on the back of the brand’s rapid growth in the first half of the year.

The partnership with Text100 calls for strategic counsel in a competitive landscape to maintain foodpanda’s position as the leading online food delivery service in Hong Kong, while also winning new market share with its expanded offerings.

foodpanda entered the Hong Kong market in 2014 and since then has built the leading food delivery service, recording order growth of over 500% in 2015.

Alexander Roth, CEO foodpanda Hong Kong, said: “Having already established a reliable and collaborative relationship, foodpanda is delighted to continue working with Text100 Hong Kong as their communications agency of choice. Text100 works passionately to accelerate the brand’s success in the local market and we need a flexible agency we can rely on for quick and clever results to support the rapid growth the brand is experiencing.”

Text100’s scope of work spans media relations and content marketing.  Text100 will continue to provide strategic counsel to reinforce foodpanda’s reputation across Hong Kong, helping to further the company’s success.

“We are thrilled to continue working with such an exciting and disruptive player in the market. foodpanda has earned impressive consumer loyalty in Hong Kong thanks to its innovative approach of harnessing new technologies for a better customer experience. We look forward to continuing to deliver a strong integrated campaign to support the company’s future growth,” said Rosemary Merz, Vice President & Managing Consultant, Text100 Hong Kong.

The partnership will leverage Text100 Hong Kong’s deep understanding of the landscape in the region, matched with integrated communication delivery capabilities to deliver results. Current clients in Hong Kong include leading names in retail, technology, finance and travel, such as China Telecom, SanDisk, Fox Networks Group, Meltwater, and Four Seasons.

foodpanda is available via its website and the free mobile App for Android and iOS.

Source: Text100 press release


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