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Former IAB chief Wendy Hogan joins Oracle

Wendy HoganWendy Hogan, the former chair of the Interactive Advertising Bureau of Singapore and regional boss of CBS Interactive, has taken a senior regional digital transformation position at IT giant Oracle.

Based in Singapore, Hogan joins as marketing transformation and strategy director with a brief to advise marketers on how to better understand and use technology to improve customer insight, drive loyalty and increase sales. As such, her role will be involve selling Oracle’s marketing cloud offering Oracle Marketing Cloud that the company launched in 2014.

The Australian has performed a number of business advisory and mentor roles in recent years, including for MediaBeach.com, Exchangewire and the upcoming event Content Asia.

She was previously COO of emerging markets mobile entertainment brand Migme, and for a long stint ran CBS Interactive, first in Sydney and then in Singapore as APAC VP.

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