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Former Saatchi & Saatchi Singapore boss Shannon Cullum joins MullenLowe as CEO

Shannon Cullum

Shannon Cullum, the former CEO of Saatchi & Saatchi Singapore, has resurfaced as chief executive of MullenLowe.

Cullum parted ways with Saatchi & Saatchi at the beginning of April following a restructure of the Publicis Groupe agency.

He comes in to fill a role performed by former regional CEO Rupen Desai, who left the agency suddenly at the end of last year. Mumbai-based boss Joseph George had been filling in in the interim.

The announcement from the agency:

Singapore, August 10: MullenLowe Group has appointed Shannon Cullum to the position of CEO, MullenLowe Singapore, who joins with effect from 10 August 2016.

In this new role, Shannon will be located in Singapore. He will be responsible for managing the MullenLowe operations for Singapore, with a remit to drive growth, foster a superlative creative and effectiveness culture and future ready the business.

Shannon has worked in the world of marketing and communications for over 20 years holding senior positions in Canada, the U.S, Europe and Asia Pacific, while living in cities as diverse as Toronto, Chicago, Jakarta, Shanghai, Bangkok, Moscow and Singapore. He’s worked with giant multi-nationals, and tiny creative boutiques, across a wide range of A-list marketers and brands that include: Procter & Gamble, The Coca-Cola Company, Google, Toyota, Levis, Mondelez, Danone, Uniqlo, Air Asia, Mead Johnson and FWD Insurance.

Shannon spent 6 years in Asia Pacific with Saatchi & Saatchi working across China, India, Indonesia, Malaysia, Thailand and the Philippines. Following a successful 5 year stint in Russia as CEO, Shannon returned to Asia 2 years ago to head up Singapore and Malaysia for Saatchi & Saatchi, focusing on building the creative reputation of the agency and culminating in 4 Cannes Lions, including 2 Gold, in 2016; as well as a D&AD pencil.

Shannon started his career in Toronto at creative boutique Harrod & Mirlin (now FCB), and worked at Bozell Canada, Leo Burnett Chicago, and One Company in Toronto, before joining Saatchi in 2003.

Joseph George, MullenLowe Group Regional President, South & South East Asia commented, ‘We are delighted to welcome Shannon to the role of CEO, MullenLowe Singapore. I am certain that the breadth and depth of his experience and competencies will substantially help in further enhancing this office’s position of being amongst the agencies best placed to manage regional and global clients hubbed out of Singapore’.

Shannon Cullum commented, “MullenLowe Group’s culture is what attracted me most to the agency. I got a real sense of unity and optimism from the leadership team; and a commitment to being a truly creatively driven global boutique agency. There’s great potential for increased collaboration within the network, and an opportunity to better leverage the agency’s impressive global brand leadership experience, and the exceptional talent that’s bred.”

News of Cullum’s hire comes the day after the network’s flagship operation, India, announced the departure of its creative leader R. Balakrishnan after 30 years of service.

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