Glispa launches influencers network for mobile advertisers

Mobile ad tech company Glispa, which opened an office in Singapore in June, has launched a platform that connects advertisers with influencers.

The announcement:

Singapore, August 2, 2016 – VOLTU, the performance-led social influencer network for mobile acquisition, officially launches today from mobile adtech pioneer Glispa Global Group. VOLTU connects advertisers with thousands of influential content creators worldwide in order to drive app installs, brand awareness and engagement. 

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Influencer marketing has proven to be an effective way to motivate and engage consumers because it harnesses the power of authentic, meaningful content, created by consumers, for consumers. Consumers and mobile users find this medium of advertising trusted and valuable, rather than interruptive and contrived.

VOLTU is set apart from other social influencer solutions by its strong focus on performance, its comprehensive proprietary adtech platform and its ability to reach globally and beyond the USA into strategic regions including Southeast Asia.

Launched out of beta today, VOLTU has over 30 thousand social influencers in its network with over 3500 apps to promote. Influencers with anywhere from 10 thousand to millions of followers are invited to apply and run campaigns on the VOLTU network. A self service platform for Social Influencers, the VOLTU network provides an easy application and campaign management dashboard where influencers can start using the system and getting paid for it by creating more of the posts and content that authentically fit with their followers.

The network taps into all significant social channels worldwide, which will allow advertisers to reach global audiences in a highly efficient way. VOLTU’s local influencer partners create authentic, relevant content across any number of local platforms. These include AfreecaTV (Korea), Douyu (China), VK (Russia) and NicoNico (Japan) and many more.

VOLTU is a natural extension of the Glispa Performance Network offerings, constantly innovated for over 8 years, that drive mobile app user acquisition. Glispa has been running bespoke social influencer ad campaigns with significant ROI for over 3 years for clients like Square Enix and Chinese giant, Youzu.

“With VOLTU we address inherent mobile ad industry challenges including advertisers’ needs for transparency and fraud protection, ever-diminishing user engagement with banner ads, and the rise of ad blockers,” said Samantha Turner, Commercial Director and VOLTU creator/ambassador. “We offer our advertising clients a hyper-native solution, leveraging trusted authorities in their topic areas (e.g. gaming) to drive high-value user acquisition and brand awareness at scale.”

Gary Lin, CEO and founder, adds, “Glispa Global Group is employing its 8+ years of performance DNA, proprietary technology and unprecedented global reach to make this incredibly valuable delivery method viable for all marketers. VOLTU connects advertisers with thousands of influencers worldwide to promote apps, drive installs and develop stronger customer relationships or lifetime value. ”

VOLTU’s technology platform leverages the same power that is behind Glispa’s world class, enterprise-scale platform, innovated upon for years. The platform includes advanced tracking and attribution, campaign management, reporting and analytics, quality optimization, fraud analysis and billing system to power a highly innovative, efficient and ROI driven backend.

Source: press release


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