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Jaga the travel buddy rescues robbed Malaysian tourist in new ad for AIG by BBDO

AIG has launched a new campaign in Malaysia that positions the insurer as a helpful travel buddy.

In a video ad, a man on holiday is left distraught after his camera is stolen while watching a Muay Thai contest. The man, who is unable to speak Thai, is helped by an AIG agent called Jaga.

The ad was created by BBDO Malaysia.

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