McCann India shines at APPIES 2016

McCann India was the most awarded agency at the Institute of Advertising Singapore’s live presentation awards the APPIES this year, winning three golds and three silvers from 73 contending entries.

BBH presents 'Worst case face' case study at APPIES, pic: IAS

BBH presents ‘Worst case face’ Vaseline case study at APPIES, pic: IAS

The agency’s gold APPIE-winning work included the ‘Light up a village’ campaign for Western Union, where power-less villages were given light for the first time, as well as ‘Welcome back Maggi’ for Maggi and an idea to promote hygiene for Dettol.

The second most awarded agency was BBH, which won two golds, one for ‘Worst case scenario’ for Vaseline, the other ‘Virtual hookups’ for NTUC Income, and two silvers. Both the Indian and Singapore offices were among the medals in a competition that diminishes the opportunity for scam since agencies must prove their work worked in front of a live panel of client judges.

McCann’s Melbourne office rounded off a stellar year at the APPIES for the IPG network, claiming gold with its ‘Emotional trailer’ idea for the Melbourne International Film Festival.

MTV India was the sole media owner winner, claiming a silver with its ‘Dunk that junk’ idea, while data and CRM agency Tasseologic won a gold for its use of predictive technology to boost sales for McDonald’s delivery service.

India was by a wide margin the most awarded country, winning three golds and five silvers, followed by Singapore, with three golds and a silver, then Malaysia, with three silvers.

Malaysia’s winners included Maxis ‘Safe Mode’ by Ensemble, The ‘Big Mac Dubsmash Chant Challenge’ for McDonald’s by Leo Burnett and ‘Bringing Back the Migrant Love’ for Digi by Naga DDB.

The APPIES 2016 winners

Gold winners:

APPIES Gold winners

Silver winners:

Silver winners APPIES

Best presenters:

APPIES best presenters


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing