FYI

Ooyala launches app studio in move to help clients develop OTT experiences

Telstra subsidiary Ooyala has launched an over-the-top solution for video providers.

The announcement:

Ooyala, a Telstra subsidiary and a leading global innovator in premium video publishing, production workflow, analytics and monetization, today introduced Ooyala AppStudio, its new turnkey over-the-top (OTT) solution for innovative video providers to cost-effectively build and deploy comprehensive OTT app- and web-based video entertainment experiences.

Focused on maximizing ROI for broadcasters, publishers and media companies taking their content over the top, using Ooyala AppStudio enables customers to quickly launch, manage and monetize new OTT offerings. OTT services are booming globally as consumers flock to connected devices for content; creating a market opportunity of nearly $65 billion over the next five years.

Ooyala will demonstrate Ooyala AppStudio at the 2016 International Broadcasting Convention (IBC) in Amsterdam, September 8 through September 13 in Hall 14, Stand D.20. Meetings can be scheduled here. The product will be available in September.

Ooyala AppStudio mitigates the expensive custom development and integration costs typically associated with OTT market entry. An out-of-the-box solution, it ensures customers can deploy premium OTT experiences on time and on budget, with a simple, easy-to-use interface. As such, it does not require highly technical staff to build or manage services. Content providers can automate the build of OTT apps directly within the Ooyala AppStudio console for any device, supporting apps for Apple TV, Roku, Amazon Fire TV, and Chromecast as well as on iOS, Android and the web. No engineering is required, drastically reducing time-to-market as well as development and personnel-associated costs.

Developed in partnership with Massive Interactive, Ooyala AppStudio is a comprehensive solution for companies to deploy, manage, track, analyze and monetize all components of a cloud-based OTT service. It supports revenue models including subscription video-on-demand (SVOD), advertising-supported video-on-demand (AVOD) or hybrid strategies. It also comes pre-integrated with a comprehensive set of best-in-breed technologies to ensure the experienceis simple to use and seamless for the viewer, including:

● User registration, offer management, content scheduling as well as advanced user interfaces (UIs) for device-tailored user experiences, powered by Massive Interactive’s technology, Massive HALO

● Video management and delivery, powered by Ooyala

● Content recommendation and personalization, powered by Ooyala Discovery

● Detailed analytics for video performance and audience engagement to help boost ad

revenue or reduce subscriber churn, powered by Ooyala IQ

● Payment management, security and subscription billing, powered by Stripe

● Quality-of-experience (QoE) analytics, powered by Youbora from Nice People At Work

● Page-level behavior analytics in-app or on the web, powered by Google Analytics

● Support for any IAB VAST-compatible ad server including Ooyala Pulse

Ooyala AppStudio has an elegant interface for making changes to content layout, promoting high-performing video, adjusting seasonal promotions and content schedules, and optimizing the user experience for higher engagement. Customers can quickly apply offers and calls to action within the app experience, easily linking in–app images to promotional content either within the app or on an external website. These changes and updates are applied automatically with no need to rebuild or recertify the apps.

“Media companies want to tap into the fast-growing opportunity OTT represents, but have been held back by slow pace and high cost of developing apps for the broad array of connected devices in the consumer market. Ooyala AppStudio changes that,” said Ooyala co-founder and Senior Vice President of Products and Solutions, Belsasar Lepe. “There is tremendous growth in OTT demand particularly outside of the U.S., where broadband and 4G connectivity is improving, making offerings accessible to huge new audiences. For local content providers who want to hedge against larger OTT incumbents entering their market, Ooyala AppStudio is a perfect fit.”

“By integrating Massive HALO into Ooyala AppStudio, Ooyala’s mid-tier content owner and operator customers will experience previously unheard-of control of their video services,” said Massive CEO and Co-founder, Ron Downey. “It is a real pleasure to welcome Ooyala as a partner and we’re delighted to have contributed a key enabling technology as part of this exciting new proposition.”

Ooyala press release

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