Oppo SG51 campaign tasks Singaporeans to create a phone-related Singlish language
Oppo is combining the local vernacular of Singlish with mobile phone-related speak to celebrate National Day in Singapore.
In a social media campaign that uses the hashtag #SinglishBoleh, the electronics store brand calls on Singaporeans to embrace their roots and come up with new Singlish words related to the use of mobile devices.
The brand has come up with a few to start off the game on Facebook, and is attempting to encourage audience participation to create more.
Oppo is not the first brand in Singapore to use Singlish in a National Day marketing campaign this week. JetStar announced it was to do its inflight communications in Singlish for a day in a wheeze to prove its local credentials.
Singapore seems to have hit rock bottom as far as creativity goes….Ive seen a number of these stupid singlish campaigns over the last few weeks. There was a time when the government had banned the use of singlish in ads…but now it seems like it’s back on. I do understand local flavour and the need for it but if an accent is the only thing that can be used to show local-ness, then the local culture must be very poor.
Also the creators of these ads seem to be amateurs who don’t understand what an idea is…it seems they are watching too much youtube for inspiration without stopping to think that youtube is a forum for a lot of garbage from local contributors with no real style or taste.
I wish all these multi award winning ECDs and CCOs could actually raise the standards of real work instead of doing fake ads that aren’t for consumers….that would be a start….and what they are actually paid to do.
ReplyThe ads are rather silly, but I laughed.
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