Oppo SG51 campaign tasks Singaporeans to create a phone-related Singlish language

Oppo is combining the local vernacular of Singlish with mobile phone-related speak to celebrate National Day in Singapore.

Oppo Singlish campaign

In a social media campaign that uses the hashtag #SinglishBoleh, the electronics store brand calls on Singaporeans to embrace their roots and come up with new Singlish words related to the use of mobile devices.

The brand has come up with a few to start off the game on Facebook, and is attempting to encourage audience participation to create more.

Call Beh

Oppo is not the first brand in Singapore to use Singlish in a National Day marketing campaign this week. JetStar announced it was to do its inflight communications in Singlish for a day in a wheeze to prove its local credentials.


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