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Possible promotes Pei Pei Ng to APAC CCO

Pei Pei NgWPP digital agency Possible has promoted Pei Pei Ng to chief creative officer, making the Singaporean one of the region’s most senior female creatives.

Ng joined Possible just over a year ago as Singapore ECD, teaming up with former XM Asia colleague Paul Soon, who left XM and later joined Possible as CEO.

She will now have creative oversight over Possible’s China operation as well as APAC HQ in Singapore.

Ng brings more than 20 years experience to the role at the likes of Ogilvy, Saatchi & Saatchi, J. Walter Thompson and TBWA, and is part of Possible’s plan to appoint leaders of each of the agency’s integrated offerings.

Soon said that Ng was key to the transformation of the Singapore agency. He commented: “Many might not know this but she is not only one of the most strategic creative around but one that also cares for and works hard for her team. I have mad respect for her.”

“Pei has led our creative team admirably and this promotion recognises the true value which she brings to Possible Singapore. With her experience and expertise in integrated marketing communications, Pei is crafting the Possible team as a center of creative excellence, further developing our position in the market as an agency that cares about results. This promotion also represents our long term talent strategy of creating more creative leadership opportunities for those that are with us now.”

Ng has experience working with brands such as American Express, IBM, Unilever and P&G. She has won four Cannes Lions, and was the first creative outside of the US to win the Diamond Echo.

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