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Philippine runners race against themselves in BBH-created stadium for Nike campaign

BBH Asia Pacific has created a 200m running track, shaped as the sole of a running shoe, as part of Nike’s Unlimited campaign.

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The track, dubbed the Unlimited Stadium, takes up a block in the heart of Manila’s business district and features LED screens which allows runners to pit their sprinting abilities against avatars of themselves.

After setting their pace in the first lap, a full size avatar of themselves appears on the screens.

Runners are encouraged to keep beating their avatar, which in turn responds to their performance, the agency said.

“We wanted to create an experience that had been never done before and something that people would talk about,” BBH business director Sid Tuli said.

“The spirit of Nike as a brand is all about pushing yourself and with this you are literally racing against yourself and trying to better yourself and you get tangible live input while you are doing it.”

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The track, which can accommodate up to 30-runners at a time, is shaped as a sole print of the Nike Lunar Epic footwear.

 

Credits:

Executive Creative Director: Scott Mcclelland

Managing Partner: David Webster

Creative Director: Aste Gutierrez

Business Director: Sid Tuli

Producer: Samantha Dalton

Operations Director: Lesley Chelvan

Producer: Philip Dabrowski

Creative Technologist: Zac Ong

Art Director: Matteo Catanese

Account Manager: Cheryl Cheong

Studio Manager: Eddie Jackson

Studio Artist: Siew Wan Kew

Build and Production: Jack Morton Worldwide

Creative Technology: Party New York

Technical Production: Birdman Tokyo

Sound Effects: WONDROUS inc.

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