Starcom retains M1 media

M1Starcom has retained the Singapore media business for telco M1.

The announcement:

M1 Limited (M1), a major communications provider, has called on Zenith Singapore to lead its media business. Zenith’s scope of work includes media planning and buying.

“We’ve had the M1 business since 2010. It is a partnership that is built on mutual trust & a strong spirit of collaboration. We have great respect for each other and it is indeed an honour to continue this relationship with one of the strongest communications service providers in Singapore.” said Helen Lee, Managing Director at Zenith Singapore.

M1 provides mobile and fixed services to over 2 million customers. Since the launch of commercial services in 1997, M1 was the first operator to offer nationwide 4G service, as well as ultra high-speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband Network (NGNBN).

M1 is listed on the Singapore Exchange.

Source: press release


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