Smiles are the star of latest Thai tourism ad

The Tourism Authority of Thailand has launched the latest in its ‘Discover Amazing Stories’ content series with a video that uses the typically Thai trait of a welcoming smile to promote the kingdom as a holiday destination.

Tourism Authority of Thailand

“We are Thai, we all smile since we were born,” begins the two minute film created by Leo Burnett Thailand.

“Happiness is everywhere, happiness we can share,” the film continues.

TAT launched the ‘Discover your amazing stories’ campaign earlier this year, focusing on different elements of the Thailand experience.

Also launching along with the smiles singalong film is a series on Thai fabric.

The series included a film on Muay Thai in which the viewer is on the receiving end of a bout from a professional Thai boxer. The film ended with the words, ‘Need a better place to lay down?’


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