FYI

SpotX hires Catherine Le Liboux from Pubmatic as JAPAC demand director

Catherine Le LibouxAd tech firm SpotX has appointed Catherine Le Liboux as regional director of demand.

The announcement:

SpotX, the video inventory management platform, is further expanding its Asia Pacific operations with the appointment of Catherine Le Liboux as Director of Demand, JAPAC.

Based in Singapore, Catherine’s focus is to lead demand-side business development in Asia Pacific and Japan, and foster publisher and buyer relationships with the goal of generating demand sources for the publishers utilising SpotX’s platform.

Catherine joins SpotX from Pubmatic, where she was Senior Manager, Advertiser Solutions, South East Asia. She previously worked for MADGIC in France and Smaato in Germany.

“Catherine is a great addition to our JAPAC team, bringing her vast experience in the programmatic space in this region. She will be able to help our premium publishers secure more budgets from buyers and advertisers whilst maintaining SpotX’s position as a leading video supply-side platform (SSP),” said Marcus Tan, Managing Director, JAPAC.

“As ad servers and SSPs continue to advance, and more publishers automate their video sales process, the role of people in programmatic remains as important as ever. Demand-side specialists are currently among the fastest growing skill sets needed within our company,” Marcus said.

Commenting on the appointment, Catherine said: “Programmatic video is taking off in Asia and SpotX is one of the companies that is pioneering this industry trend. I am excited to join SpotX, a company that puts transparency and control into the hands of digital publishers, who are as eager as the buy-side to reap the benefits of programmatic trading. I am keen to support the growth of SpotX in Japan and Asia Pacific.”

SpotX’s demand team liaises with buyers to connect them with publishers through a variety of buying styles, with private marketplaces and direct deals being a growth centre in APAC. Private marketplaces accounted for 44% of the deals traded through SpotX’s platform at the end of June.

Driving the growth of private marketplaces at SpotX has been the introduction of Curated Marketplaces, which group inventory from multiple publishers, pre-filtered by specific themes such as viewability or audience attributes, and offer a more efficient canvas for advertisers. By bundling multiple publisher connections into a single Deal ID for buyers, the feature helps remove the complexity of adding many PMP line items to a given campaign within a DSP. While providing a major operational efficiency for the buy side, each publisher still sees an independent Deal ID for each campaign in the platform, and can still customise deal terms, priority, and other relevant parameters on a deal by deal basis.

Source: press release

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