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Carat hires Ellen Hou from McCann as China CEO

Ellen HouDentsu Aegis Network media agency Carat has hired Ellen Hou from McCann as chief executive officer.

Hou comes in to replace Adil Zaim, who has been moved to a global role at Carat in New York.

Based in Shanghai, she will report to Phil Teeman, group MD of Dentsu Aegis Network China.

Hou brings 18 years of experience with creative agencies to the role, having worked at TBWA and J. Walter Thompson as well as McCann, where she was group MD and chief strategy architect.

Teeman commented: “We are really delighted that Ellen has decided to join Dentsu Aegis Network. She is an exceptional talent with a proven track record of redefining brands in the complex China marketplace. With her breadth of expertise, she is the ideal leader to accelerate Carat’s position.”

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