Celebs don school uniform in NTUC Income drive to help Singapore’s underprivileged youth

NTUC Income has launched a social campaign for charity foundation OrangeAid to encourage Singaporeans to post pictures of themselves wearing their old school uniform or a photo of their old alma mater.

Singapore’s prime minister, Lee Hsien Loong, has participated, posting a picture of him and his former classmates outside Nanyang Girls’ High School.

Prime Minister's NTUC Income post

Prime Minister’s NTUC Income post

The PM posted on Facebook: “I can’t fit into my school uniform anymore, but I found an old Primary 6 class photo taken in 1963, when we graduated from Nanyang Girls High School.”

That PM Lee had attended a girls’ school was quickly pointed out by his followers.

PM's Facebook page

Other public figures to take part include Rebecca Lim, the actress who led the public into thinking she was retiring as part of a stunt to launch NTUC Income’s new savings plan in February.

Rebecca Lim

Singapore’s self-described ‘Blogfather’, Mr Brown, also chose to dress up in his old school clothes for the campaign supporting youth in need.

Mr Brown

Singer duo Jack and Rai also took part.

Rai and Jack

As did NTUC Income’s management team.

NTUC Income

The #IncomeOrangeAid campaign calls on Singaporeans to tag three friends and ask them to post a message to spread the word. For every photo post was tagged with a caption, Income is to donate $1 to the company’s Future Development Programme.

The agency behind the campaign was BBH, the creator of the award-winning ‘Last day of school’ film for NTUC Income.


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