Coke pushes pep-giving properties in new ‘Taste the feeling’ regional ad campaign

Coca-Cola has launched a regional ad campaign that highlights the physical energy-giving properties of the famous fizzy drink with the line, ‘Perk up your afternoon’.

The ad was created by Ogilvy in a collaborative effort by the New Delhi, Tokyo and Singapore offices.

It launches eight months after Coke introduced its new slogan, ‘Taste the feeling’, which replaced the previous ‘Open happiness’ platform.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing