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Coke pushes pep-giving properties in new ‘Taste the feeling’ regional ad campaign

Coca-Cola has launched a regional ad campaign that highlights the physical energy-giving properties of the famous fizzy drink with the line, ‘Perk up your afternoon’.

The ad was created by Ogilvy in a collaborative effort by the New Delhi, Tokyo and Singapore offices.

It launches eight months after Coke introduced its new slogan, ‘Taste the feeling’, which replaced the previous ‘Open happiness’ platform.

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