UM Sydney’s David Haddad succeeds Pat Lim to lead IPG Mediabrands Singapore

IPG Mediabrands has added to its senior rank of executives from the Australian market, bringing in David Haddad from UM in Sydney to run the Singapore office.

Pat Lim and David Haddad

Haddad is to succeed the much-admired Pat Lim in the top job at the media agency. Lim has led IPG Mediabrands Singapore for the last five years, having joined from PHD in 2011.

Hadded brings 11 years of media experience to the role, having started his career at Mediacom and also worked at the now defunct Bellayhayden. He takes on the role of MD.

Update: IPG Mediabrands confirmed Haddad’s appointment with a press statement this afternoon, also confirming that Lim would be moving on from the business.

“It’s been a great five years running the business and we have achieved so much in that time,” Lim said in a statement. “I welcome David to the business. He will bring a different culture and perspective to the business as it moves into its next growth phase.”

Meanwhile, Reg Davidson, the recently appointed regional CFO of IPG Mediabrands has moved from Sydney to Singapore, according to sources close to the company.

Davidson commented: “Pat has done a great job accelerating our Singapore business during a time of constant transformation, and we are very grateful to her for this. Pat will be leaving the agency in fine shape and we wish her the very best for the future.”

An IPG Mediabrands spokesperson in the Singapore office claimed to have no knowledge of the moves earlier today.

The news emerges just a week after the agency announced that Matt Scotton was moving from Australia to Singapore as head strategist for the region.

Other key people moves at the agency in recent months include Scott McBride joining as APAC chief digital officer from Ogilvy and Kasper Aakerlund as Hong Kong CEO to replace Lilian Leong.

Former Omnicom Media Group Australia boss Leigh Terry is soon to start as regional CEO of IPG Mediabrands based in Sydney.


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