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Dentsu Aegis acquires Indian PR network Perfect Relations

From left to right: Pradeep (Bobby) Kewalramani, CEO of Perfect Relations Group, Dilip Cherian, Managing Director of Perfect Relations Group and Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

L-r: Pradeep (Bobby) Kewalramani, Dilip Cherian, Ashish Bhasin

Dentsu Aegis Network has acquired Indian PR network Perfect Relations Group, a company with 19 offices, for an undisclosed sum.

The acquisition, which covers all business units which include Perfect Relations, Accord Public Relations, Image Public Relations, Imprimis Life PR, India Media Monitor and Buzz, means that Dentsu Aegis has moved closer towards its ambition of being the second largest communications group in India, according to South Asia boss Ashish Bhasin.

The group is led by group MD Dilip Cherian and CEO Pradeep (Bobby) Kewalramani who will report to Bhasin.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said that PR industry is forecast to grow by double digits in India, and “having a scaled business that is well integrated to our company enables us to build on our overall strength and reputation in the market.”

Bhasin commented: “The joining of Perfect Relations Group moves us a huge step closer towards achieving our mission of being the second largest group in this business in India. PR is an important and integral part of the advertising and communications business in India and the expertise that they bring will strengthen our offering.”

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