Golin wins Guinness Singapore PR business

PR agency Golin has announced winning the Singapore PR brief for Guinness.

Golin Guinness Singapore

The announcement:

Singapore, 9 September 2016 – Golin Singapore has been awarded the communications responsibilities for Guinness.

Under the retainer, Golin will drive integrated communications across digital, PR and social for both Guinness Foreign Extra Stout and Guinness Draught.

“In Singapore, we’re seeing consumer habits and lifestyles rapidly evolve, said Venus Teoh, Head of Marketing, Asia Pacific Breweries. “As a brand with such rich history, it is important we find a balance between staying true to our heritage and staying relevant to our customers. Golin will play a key role in telling our story the right way, through the right channels.”

“Our unique G4 model enables relevant, insights-driven work: we are equipped with a dedicated creative team, digital strategists and media specialists,” said Simon Ruparelia, Head of Digital, Golin APAC. “We look forward to working with Guinness and its other partner agencies to drive even deeper brand relevance.”

Source: press release


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