News

Keep your child close, says Maxis in touching film for smart watch for children

Maxis has launched a touching new film for a smart watch that enables Malaysian parents to stay in touch with their children when they’re away.

The film shows scenes of mother and child, later from the parents’ perspective, asking the question, “isn’t it hard to let her go?”

“As a parent, your child’s always on your mind, especially when they’re not next to you. Wouldn’t it be nice to be able to watch over them, and speak to them, even when they’re not near you?” text accompanying the film reads.

The ad was created by Leo Burnett.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing