Maxis gives kite maker 360 degree view from above in film to show value of technology

Maxis has launched a film around Malaysia’s independence day to show the importance of technology that touches people’s lives.

Maxis Merdeka film

In a three-minute film, an elderly kite maker experiences the view from his kite thanks to a 360 degree camera attached and a headset Maxis has given him.

“Technology does not serve any purpose if it doesn’t touch lives,” says the regional head of Maxis in the film.

The film ends with the words, “A good connection keeps you in touch. A great one lifts you higher.”

The agency behind the film was IPG Mediabrands’ creative agency Ensemble.


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