Are Singapore parents putting their children under too much pressure asks Milo in new film

Nestlé energy drink brand Milo has launched a campaign in Singapore that wonders if parents are putting their children under too much pressure to get good grades at school.

The two and a half minute film, which is made up of interviews with school kids, suggests that cultivating a never-give-up spirit is more important than academic achievement, and if kids fail their exams, they should try harder.

The film concludes with the hashtag #NeverGiveUp.


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