Netflix asks Asia, when did you get hooked?

Netflix is running a regional campaign that asks content lovers, what gets you hooked?

Netflix ad

Different films have been created for the various markets in which the internet television service launched this year, honing in on the characteristic behaviour of OTT subscribers – binge viewing – and the moment that a viewer becomes hooked on a show.

The film for Singapore features tightly edited clips of American TV series Narcos, Breaking Bad and House of Cards.

The Taiwan version features sequences from Stranger Things, Bates Motel and anime film Ajin.

There are also different versions for Hong Kong and the Philippines, each film carrying the hashtag #Hooked.

Netflix launched in 190 markets at the same time at the start of the year, entering Singapore on the back of partnership deals with Singtel and StarHub, and in Hong Kong through a tie-up with PCCW Media, the company behind OTT brand Viu.


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