News

PCCW Media takes aim at piracy in Vietnam with launch of music streaming brand MOOV

Hong Kong’s PCCW Media, the company behind OTT movies and TV platform Viu, has launched music streaming brand MOOV in Vietnam through a deal with Vietnamobile.

Moov

The ad-free subscription service is billed as a move to tackle piracy “with distinctive global content, lifestyle offers and immersive experience.” 

Vietnamobile 3G subscribers will be able to access MOOV with free data.

Like Viu, the platform launches with a lot of Korean content, claiming to have the largest K-pop collection in Vietnam.

It will cost subscribers just under $3 per month, and from this month through to December users will be able to subscribe for $1.50.

“Piracy and illegal downloading of music and video content have been a threat to the Asian music ecosystem,” commented Janice Lee, MD of PCCW Media. “By bundling attractive value-added offers with quality, authorised content at an affordable price, we aim to encourage and reward more music fans to consume authorised content, which helps to accelerate the growth of a robust music ecosystem in Vietnam.

MOOV is already available in Hong Kong, and Vietnam is the brand’s first Southeast Asian market.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing