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Kel Hook returns to PHD APAC after a year with Converse for new global client role

Kel HookPHD has re-hired Kel Hook from Converse for a new role running the media agency’s global clients in Asia Pacific.

Hook returns to the agency where he spent more than three and a half years running strategy at the Shanghai office after just over a year on the client side with the shoewear brand.

He will work alongside APAC CEO Susana Tsui and regional head of strategy Chris Stephenson, and brings to the role planning experience with Wieden + Kennedy and McCann.

Tsui said Hook’s reappointment was “testament to PHD’s unique culture that acts as a magnet in attracting the best talent to work for us.”

Hook will be based in Singapore.

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