Shortlist revealed for Warc Asia strategy prize

MullenLowe India's 'Brave and Beautiful' campaign for Dabur Vatika

MullenLowe India’s ‘Brave and Beautiful’ campaign for Dabur Vatika

BBDO, BBH, McCann, MullenLowe and Ogilvy & Mather are among the frontrunners on the shortlist for the 2016 Warc Prize for Asian Strategy.

As in previous years, India is looking likely to do well with early half of the 34 shortlisted entries coming from India.

The winner of top honours last year, MullenLowe India, is among the finalists with three campaigns.

The shortlist:

The Akanksha Foundation
A for Anthem
Agency: Ogilvy & Mather, Mumbai
Advertiser: The Akanksha Foundation
Country: India
Show Me More
Agency: Orchard Advertising (The Leo Group)
Advertiser: Amazon
Country: India

Ariel Matic
Share The Load
Agency: BBDO India
Advertiser: P&G India
Country: India

Bajaj V
The Nation’s Bike
Agency: Leo Burnett, Mumbai
Advertiser: Bajaj Motorcycles
Country: India

Citibank India
#WhatsOnYourPlate – A crowd-sourced food journey
Agency: Mediaedge (MEC), Publicis
Advertiser: Citibank India
Country: India

Pure SofTest
Agency: Ogilvy and Mather (Singapore) Pte Ltd
Advertiser: Unilever
Country: Singapore

Corona 11:11
Win your island
Agency: ec+
Advertiser: ABinBEV
Country: China

Creamsilk, Sunsilk, Dove, Clear, Tresemme, Toni & Guy
All Things Hair
Agency: OgilvyOne Worldwide Philippines
Advertiser: Unilever
Country: Philippines

Dabur Vatika
Brave and Beautiful
Agency: MullenLowe Lintas Group
Advertiser: Dabur
Country: India

Diu Tourism
Keep Calm and Visit Diu
Agency: Ogilvy and Mather, India
Advertiser: Daman and Diu Toursim Department
Country: India

AmbianceTM. Personalize Your World
Agency: Mashwire
Advertiser: AkzoNobel Paints (Singapore)
Country: Singapore

Fair & Lovely
Delay Marriage
Agency: MullenLowe Lintas Group
Advertiser: Hindustan Unilever
Country: India

Breaker Benches
Agency: J Walter Thompson Philippines
Advertiser: Nestlé Philippines
Country: Philippines

Auntie Reply
Agency: Mindshare, Showroom111
Advertiser: Unilever
Country: Thailand

SG50 Rebuild
Agency: iris Singapore
Advertiser: LEGO
Country: Singapore

Agency: MullenLowe Singapore, MullenLowe Lintas Group, India
Advertiser: Unilever
Country: Singapore

Love Yourself
Agency: Dentsu Jayme Syfu
Advertiser: Love Yourself
Country: Philippines

Agency: McCann Worldgroup
Advertiser: Nestlé India Ltd.
Country: India

Make Love Not Scars
Agency: Ogilvy & Mather, Mumbai
Advertiser: Make Love Not Scars
Country: India

Using social data to win hearts and wallets
Agency: Digital Arts Network
Advertiser: MasterCard
Country: India

A Surprise in Disguise
Agency: OMD Hong Kong
Advertiser: McDonald’s Restaurants (Hong Kong) Limited
Country: Hong Kong

NTUC Income
Adviser Connect: Virtual Hook-ups for Insurance Advisors
Agency: BBH Asia Pacific
Advertiser: NTUC Enterprise
Country: Singapore

How Ganesha came to life to spread the message of healthy habits
Agency: DDB Mudra
Advertiser: Zydus Wellness Ltd
Country: India

Cat street view
Agency: KOO-KI, I&S BBDO Japan Group
Advertiser: Hiroshima Prefecture
Country: Japan

Paytm Karo
Agency: McCann World Group
Advertiser: One97 Communications Pvt. Ltd.
Country: India

Philips Air Purifiers
Bringing air pollution closer to people’s lives
Agency: BBH Communications India Private Limited
Advertiser: Philips
Country: India

Ribena Transforms Scrap to Gold
Agency: Mindshare Malaysia
Advertiser: Suntory Beverages & Food Malaysia Sdn. Bhd.
Country: Malaysia

Asia’s first mobile firecracker: Reviving an age-old tradition through mobile technology
Agency: OgilvyOne Worldwide
Advertiser: Temasek Holdings
Country: Singapore

Hungry Slip-ups
Agency: BBDO Hong Kong
Advertiser: Mars Food Inc.
Country: Hong Kong

The Voice
Agency: BBDO and Proximity China
Advertiser: Visa China
Country: China

Vodafone m-pesa
Democratising money transfer
Agency: Ogilvy & Mather India
Advertiser: Vodafone m-pesa India Limited
Country: India

Redefining the laws of ‘attraction’
Agency: Soho Square Advertising India
Advertiser: McNroe Consumer Products Pvt Ltd
Country: India

WWF Thailand
Chor Chang
Agency: Ogilvy & Mather Advertising Bangkok
Advertiser: WWF Thailand
Country: Thailand

Zing Digital
Diversity in Unity
Agency: McCann World Group
Advertiser: Essel Group
Country: India


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