We Are Social hires Bates CHI & Partners boss Christina Chong as Singapore MD

Christina ChongWe Are Social has hired Bates CHI & Partners boss Christina Chong as managing director of the digital agency’s Singapore office.

The move sees Chong reunited with We Are Social’s regional boss Simon Kemp, with whom she worked at BBH.

She replaces Don Anderson, who moved to YouTube in March of this year, and will run the agency of around 40 staff.

Bates Singapore is now led by Anna Sayre, who has a dual role of GM of the agency and also integrated agency Soho Square.

Chong commented: “Social in Asia is growing at at a faster rate than Europe or the US which makes it an incredibly exciting place to be. We Are Social’s unique mission, to put social thinking at the centre  of marketing, is set to transform communications for brands in the region and it’s a hugely exciting time to join.”


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