Tourism board presents time-lapse video of Singapore, ‘Where imagination touches the sky’
Singapore Tourism Board has launched a time-lapse video of Singapore.
The city state is presented as a “pulsating metropolis that’s brimming with an energy unlike anywhere else” in the two minutes 49 seconds film uploaded to YouTube this morning.
The video, which was produced by film-maker Rob Whitworth who specialises in time-lapse videos, gives the viewer a ‘flow motion’ tour of the city, including the construction of Marina Bay Sands, and sights such as the zoo, Sentosa, Changi Airport, Gardens by the Bay, and Lau Pa Sat hawker centre.
This video is designed to give local and international travel trade partners a “quick snapshot of Singapore’s dynamic environment, and share how the city is an ideal destination for leisure,” according to a statement from STB’s director of digital and content Terrence Voon.
“Through a time-lapse format, we also aim to showcase the city’s concentration of leisure offerings and inspire our partners in designing and packaging Singapore experiences for their customers. The intention is to capture the essence of Singapore as a culture-rich destination with innovative attractions, great food, diverse retail offerings, and world-class connectivity,” he said.
STB is currently working on a plan to create a new global brand platform for Singapore. One of the government body’s top marketers questioned whether STB was “telling the Singapore story right” at an event in Singapore earlier this week.
Looks like something you would play on an SIA flight as it lands and taxis to the gate.
ReplyOK STB, you can’t blame this on the agency. Over a period of 10 years, everything has looked like this.
Your objective is to create something tourists around the world, who watch amazing things online everyday (content you are competing with) would find attractive engage with and share.
The objective is not to create something that won’t offend Singaporeans, but they like or don’t mind. You’re in a merlion gold-fish bowl right now. Global habitants are not.
ReplyIf I watched this on the plane landing into Changi, I’d buy a ticket for the next flight out.
ReplySuch a boring video. I tuned out after 20 secs.
Replyironically, a video with zero imagination.
ReplyWhat an odd little film. I wanted to stop, but felt I couldn’t properly comment until I’d seen the whole piece. I really wish I hadn’t
Terrible titles and graphics, an odd mix of timelapse/hyperlapse and regular footage.
FX work was shoddy to say the least.
And what the hell is with Singapore promoting Changi Airport at every chance? Who cares what the airport is like when you’re going somewhere for tourism? Really?
… oh, and the great things about Singapore? Checkmark: The zoo, the transport, the food, the malls… oh wait, that’s it? Really STB? Come on.
ReplyThis is a way better time-lapse video of Singapore: https://vimeo.com/169993072 thought I suppose it doesn’t fall under the ‘touristy’ category. The same guy also did one four years go: https://vimeo.com/49753231
ReplyThat is a a great time lapse video…looks like it was made over the course of 6 years or so.
STB would want theirs in 6 days.
Replydefinitely one of the very best timelapse of singapore ever
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