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Taiwanese megastar Jay Chou fronts WildAid campaign to combat sharks fin trade

Animal welfare charity WildAid has recruited Taiwanese singer and actor star Jay Chou in a campaign to combat the sharks fin trade.

The film features the celebrity contradicting ways that people often come to the defence of the trade, saying that it does not harm shark populations or that it does not contain mercury.

The campaign launches four months after WildAid highlighted the barbarism of the trade with a graphic film featuring a couple in wedding attire removing the fins from sharks.

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