FYI

Time Out Singapore reports record web traffic

Time Out SingaporeTime Out Singapore has announced reaching more than 3.6m page views for the month of August, its best yet since launching as a free publication in December 2015.

The announcement:

Singapore, September 6, 2016 – Time Out Singapore, the city’s leading lifestyle and entertainment publication, today announces record digital traffic on its website, www.timeoutsingapore.com, spurred by new distribution and content strategies.

During the month of August 2016, the website hit 3,613,574 page views and 307,090 unique visitors. This is an increase of 122 percent page views and 64 percent unique visitors since Time Out Singapore launched as a free publication in December 2015, amounting to an impressive 285 percent year-on-year increase*. These figures cement Time Out Singapore’s reputation as the go-to destination for local residents to find out the best things to do, see, eat and buy on the island.

The brand’s social media following also experienced a surge. Since December 2015, Time Out Singapore’s Facebook followers have increased by 37.5 percent (to 44,370), Twitter by 47 percent (to 49,900) and Instagram by almost 200 percent (to 14,200).

Patrick Brennan, Group CEO of Mongoose Media, publisher of Time Out Singapore, said, ‘It’s a fantastic achievement and testament to our great people and our digital strategy, a consistent approach to producing high-quality regular content that is relevant, timely and shareable. We have invested smartly in our digital brands at the right time, which is now paying dividends.’

Sources: Adobe Omniture and Google Analytics

Source: press release

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