‘Touchable ink’ wins three grand prix at Spikes
JWT’s ‘Touchable ink’ for Samsung
‘Touchable ink’, an idea to bring down the cost of braille printing, was the most highly awarded campaign at Spikes Asia.
The campaign, by J. Walter Thompson Bangkok, won three Grand Prix, for Design, Healthcare and Innovation. JWT also picked up metal for the Soba Allergy Checker, a tattoo solution for foreign visitors to Japan who are allergic to soba.
Agency of the year went to New Zealand, with Colenso BBDO Auckland taking top spot, followed by Australia’s Clemenger BBDO Melbourne.
Dentsu Japan, which is going through an interesting period in its 115-year history following revelations of overcharging clients in its domestic market, was third placed agency, winning with ideas such as the intelligent parking chair for Nissan.
BBDO was the most awarded network, followed by Y&R. Leo Burnett claimed third spot.
There was a first ever Spike for a Mongolian agency, with Y&R winning with silver with a Promo & Activation campaign for High City FM 92.1.
News surrounding Spikes started early this year with the withdrawal of Ali Shabaz, the chief creative officer of Grey Southeast Asia, the agency behind the controversial ‘I Sea’ app, from the judging line-up.
The app, which was awarded at Cannes Lions, the co-owner of Spikes, but later returned by Grey, was not among the winners at Spikes. But Grey Singapore did not go home empty handed, winning metal with ‘Never walk alone’, a campaign to clear unexploded ordinance in Cambodia.
For the full list of Spikes winners, go here.
What a haul….making lives easier for the blind and the millions who are allergic to soba noodles. They even created a lifesaving fork (a la life saving dot) that delivers an small hit of salt to food while eating….preventing billions of heart attacks….which sadly went unrecognised.
Singapore office as usual maintained their long tradition of doing nothing despite bragging about the strongest creative leadership..
If only they displayed such creativity on real briefs, they might do a bit better business-wise. But for now they may just have to make do with the World’s Most Selfless Humanitarian Award.
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