News

Toyota drives home safety belt message with a promise between father and daughter

Toyota has launched a road safety campaign in 16 markets across the region to stress the importance of wearing a safety belt.

The creative idea for the ad, titled The Promise, is based on a commitment between father and daughter to look out for one another.

Yoshimi Hirokazu, MD and creative director of TYA Singapore, the agency behind the campaign, commented: “Belting up may be the littlest of things but it can prevent the gravest of consequences from occurring. No excuse is worth risking a life.”

The campaign is support by showroom and digital activity.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing