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Uber’s first campaign in India shows how car-hailing app can empower drivers

Uber has launched its first brand campaign in India.

A video created by BBH shows how being an Uber driver can raise funds to give their children an education.

Arvind Krishnan, MD of BBH India commented: “Uber came to us with a very clear challenge: create work that is true to Uber but will drive a step-change in adoption. To help scale the service in India (and possibly, beyond) we had to create an organizing idea that will work for driver partners as well as for riders. We worked hard on uncovering the voice of Uber and the rest of the campaign flowed from there.

Credits:

· CCO and Managing Partner – Russell Barrett
· Managing Director – Arvind Krishnan
· Head of Planning – Sanjay Sharma
· Creative Director – Sapna Ahluwalia
· Copywriter – Yohan Daver
· Art Director – Sapna Ahluwalia
· Business Head – Anish Kotian
· Planning Director – Yudhishthir Agrawal
· Executive Producer – Rahul Kulkarni
· Sr. Business Partner – Rajat Pandey
· Business Partner – Nabanita Chatterjee

Production House – Black Sheep Live
· Director – Shamik Sen Gupta
· DOP – Karthik Vijay
· Executive Producer – Niddhish Puuzhakkal

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