UOB gamifies bill paying with the ‘bills buster’

Call those with the skills to bust those bothersome bills, says UOB in a new campaign to help Singaporeans manage their debts better.

bills buster

In a video campaign running on YouTube, devilish cartoon bills have taken over Singapore. Enter UOB’s ‘Bills buster’.

The video leads to a website where consumers can play a game to bust as many bill characters as they can, and stand to win a prize.

UOB appointed BBH to handle its advertising at the end of 2014.


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