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China’s mobile advertising market grew by nine times in a year

China is by some margin the world’s fastest growing mobile advertising market, according to data from mobile ad platform Smaato.

Mobile advertising spend; source: Smaarto

Mobile ad spend from Q2 2015-Q2 2016; source: Smaato

Spend on mobile ads in China was up by nine times (931%) the level seen a year ago, while Japan more than tripled.

East Asia’s key markets, with the exception of Taiwan, are growing faster than Southeast Asia, with Vietnam the fastest growing market in that sub-region.

APAC, growing 80% year on year, is growing quicker than Europe (54%), but slower than the more developed markets of the Americas (130%).

In terms of the value of the market calculated by eCMP, or ‘effective cost per mille’, rates, China is growing at twice the rate of the US.

Global Top 10 Countries Ranked by Highest Absolute eCPM - Q2 2016; source: Smaarto

Global Top 10 Countries Ranked by Highest Absolute eCPM – Q2 2016; source: Smaato

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