DDB Singapore ends search for ‘double-headed llama’ with hire of TBWA’s Guillaume Pagnoux

Guillaume Pagnoux

Guillaume Pagnoux

DDB Singapore has ended the search for a planning chief with the hire of Guillaume Pagnoux from Omnicom sibling TBWA.

Pagnoux, who the agency describes as part-planner, part-copywriter and part-product innovator, takes on the role of head of planning for DDB Group Singapore. He will work alongside existing planning head Carlos Palacios, who is to focus on regional business.

The Frenchman joins after a search for a strategist to replace CEO David Tang and head of creative Neil Johnson as the focal point for DDB’s pitching operation.

In a recruitment ad for the position, a two-head llama gif was used to depict the opposing forces of Tang and Johnson, a strategist and creative respectively by background, who have led DDB’s pitching arsenal for the last 17 years.

DDB Llama

“No, we did not find the mythical unicorn. It just does not exist in Singapore,” Tang told Mumbrella this afternoon. “But DDB has found an outstanding planner who is as insightful as he is innovative.”

Pagnoux was previously regional planning director on the Apple business at Media Arts Lab, based in Singapore. Before that he worked at Ogilvy, where he was regional planning director. He has a Gold Effie to his name.

At DDB, he will work on clients including McDonald’s, StarHub, Samsung, Heineken and DBS Bank.

“DDB is huge on planning, especially in how creativity can drive exceptional results. This remains our obsession to find the mythical creatures of marketing. We’re thrilled that Guillaume has joined our stellar group of planners,” said Tang. “Now that makes another double-headed llama for DDB.”


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