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Disney brings cartoon characters to life at bus stop with augmented reality stunt in Singapore

Disney is among the latest advertisers to try out augmented reality in Singapore, using a Mediacorp six-sheet panel screen at a bus stop as a place to bring characters such as Mickey Mouse to life for a young audience.

A video of the stunt had eclipsed 1m views on YouTube at the time of posting.

The stunt culminated with an appearance from a Mickey Mouse character in costume.

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