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Havas Media hires Mediacom’s Karl Wu to run China as Christophe Cases shifts to global role

Havas Media has hired Karl Wu from Mediacom to lead the China operation as group CEO based in Beijing.

Karl Wu

He replaces Christophe Cases, who has ran the China business for just over a year and a half having joined the media agency from management consultancy Accenture.

Cases move into a new role, still based in China, as deputy global MD of Havas Media Group.

Wu, who was previously COO of MediaCom China and regional MD of the agency’s Volkswagen business, will oversee Havas Media’s five offices in China, Hong Kong and Taiwan.

Cases

Cases

Cases commented that Wu brings into the role an “international mindset and deep knowledge of not only China market but Asia Pacific as a whole. His experience in leadership roles both on the agency and the client side will be a definite asset as we move our business to next level of growth.”

In Wu’s career, he was previously regional marketing director for Nokia, chief integration officer of Aegis, director of marketing for Intel and China COO of Vivaki Exchange.

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