Ikea jumps on minister’s ‘You need a very small space to have sex’ comment with tactical post

Ikea moved quickly to take advantage of a Singapore minister’s comments about young people only needing a small amount of space to reproduce with an animated gif of wobbling furniture.

The tactical Facebook post, devised by agency BBH Singapore, came in response to finance and transport minister Josephine Teo’s “You need a very small space to have sex” remark in an interview with the Straits Times last week. 

The minister’s comments echoed the retailer’s range of space saving solutions.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing