Mirum makes triple hire in Hong Kong

Mirum has hired Michael Li, Tony Cheung and Justin Foo to bolster in management line-up in Hong Kong.

Michael Li, Tony Cheung and Justin Foo

Michael Li, Tony Cheung and Justin Foo

The announcement:

HONG KONG, October 31, 2016 – A number of significant appointments have been made in recent months as Mirum Hong Kong bolsters its senior management team to address the needs of its growing client portfolio. Michael Li, Tony Cheung and Justin Foo have joined Hong Kong’s reigning digital agency of the year and will all play an instrumental role in enhancing the agency’s innovative business transformation consulting services.

Michael (pictured left) has been hired as the agency’s project director and brings with him more than 20 years of digital experience. His expertise in leading large-scale regional projects for a variety of clients including AIA, HSBC, InterContinental Hotels Group and The Peninsula Hotels puts him in the perfect position to guide Mirum’s team of project management professionals.

Prior to joining Mirum, Michael was a project director at Isobar where he spent the past decade working on their digital projects.

Tony (pictured centre) comes to Mirum with over ten years of industry experience and takes up the role of business account director. Before joining Mirum, Tony was the strategy director for Desato Asia Limited where he successfully guided clients such as the American Medical Association, Gildan and Lane Crawford through their digital ventures. His extensive experience of closely collaborating with a wide variety of client stakeholders in the digital world gives him the necessary know-how to lead Mirum’s account servicing team.

Justin (pictured right) has been appointed as Mirum’s strategic business director and brings more than a decade of digital experience from across the region having previously worked for Leo Burnett and DDB Group. His broad experience in advertising has seen him work with a number of blue-chip clients including Johnson & Johnson, McDonald’s, Reckitt Benckiser and Samsung Electronics. Justin also enjoys an entrepreneurial past which has armed him with a passionate outlook that matches Mirum’s pioneering vision.

The trio are expected to accelerate Mirum’s regional business development across the region with the agency already enjoying recent new client wins such as Fendi, Prudential and Towngas.

Win Mak, Mirum Hong Kong CEO commented, “We’re very pleased to welcome Michael, Tony and Justin to Mirum. They are tremendous additions who bring an impressive wealth of experience and will assist us greatly as we continue to evolve and expand throughout the region.”

Source: press release


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