FYI

Mumbrella hires Publicitas to manage Asia sales

Publicitas logoMumbrella Asia logoMumbrella’s advertising sales in Asia are to be handled by Publicitas following a partnership deal between the two companies.

Publicitas has been contracted to manage sales across Mumbrella’s portfolio of products in the region outside of Australia, including the Mumbrella Asia newsletter, mumbrella.asia website and Mumbrella Asia Awards.

The deal emerges five months ahead of Mumbrella Asia’s fourth anniversary. When Mumbrella Asia turned three, page views were up by more than a third (to 1.4m) year on year, and sessions on the site had grown to 992,000.

The next Mumbrella Awards are to be held on 23 February 2017, with the deadline for entries on 2 December.

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