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Nick Fawbert leaves Brand New Media to launch digital transformation consultancy Mutiny

Nick FawbertNick Fawbert has left Brand New Media after two and a half years to launch his own digital transformation consultancy.

Fawbert took on a global role as group head of knowledge at the multichannel network at the start of the year, with Joanne de Rozario being appointed Singapore MD, and was part of the team that formed Creator Collective, a programme for nurturing young creator talent in Singapore that was backed by Singapore Press Holdings.

Fawbert leaves to start Mutiny Consulting, a firm that is in the early stages of working with three traditional agencies on projects to help them transform their businesses for the digital world.

Brand New Media Singapore’s CEO Damien Bray commented, “We’re grateful for Nick’s contributions to our company, especially spearheading the successful Creator Collective initiative. We wish him all the best and we’re sure that he’ll achieve success in his next venture. The Creator Collective remains on-going project that BNM is evolving and improving.

Fawbert joined BNM in February 2014 as Asia MD following a six-month stint as head of digital enterprise at Singapore state media owner Mediacorp.

He remains a board director at the Asian Content Marketing Association.

Mutiny Consulting logoOn why the launch of Mutiny now, Fawbert said timing was key. “We’re launching as it’s 2017 planning time; 90% of the industry is trying to work out their plan for next year,” he said.

“It’s clear that existing digital structures are not sufficient to meet the demand of the fast-changing digital environment,” Fawbert said, referencing the current debate around transparency in the programmatic trading that has surfaced in Asia following the Dentsu overbilling saga.

“People asking, can you trust your agency? I think yes, you can. But there’s a misunderstanding about how the processes work in programmatic. What’s happening here is just a teething problem, it’s not a fundamental problem in how digital campaigns are being executed.”

Other key challenges for brands are how do they take on board new technology and new ways of thinking, the role of digital within an organisation, and filling the gaps in companies that are lacking in their digital capabilities, Fawbert explained.

The Brit CV’s includes a stint on the leadership council of the Interactive Advertising Bureau of Southeast Asia, CBS Outdoor in China and online sales house Aktiv in Singapore, which he co-founded.

He moves on from Brand New Media six months after the company’s Australian operation went into administration.

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