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Ruder Finn hires Alan Ma from Edelman to lead digital arm in China

Alan Ma PingPR firm Ruder Finn has appointed Alan Ma from Edelman to head up digital arm Ruder Finn Innovation.

She will run RFIs offices in Beijing and Shanghai, and be involved in the regional digital business around the network.

Ma will be based in Beijing and report to Elan Shou, EVP and MD of Ruder Finn Greater China.

Shou described Ma as a “passionate professional with proven business success and outstanding team leadership skills.”

Ma began her PR career in the tech practice at Weber Shandwick and Edelman, then moved in-house as the marketing manager for the Greater China operations of British Standards Institution and Motorola’s Enterprise Mobility Business. She moved back to Edelman in 2014.

RFI launched in the US in 1999 and China four years later.

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