Singapore unveils roster of 30 agencies after whole-of-government tender

Singapore governmentSingapore’s government has unveiled a huge panel of 30 agencies that is to be used to communicate public sector messaging in the citystate.

An interesting assortment of companies big and small, ranging from creative and media agencies to media owners and YouTubers, are to be deployed following a tender from the Ministry of Communications and Information’s ITT released 10 months ago.

Of the 33 companies that applied, only three were not selected.

Singapore government agencies will be advised to hire these agencies for communications, but agencies will need to pitch for each campaign, according to sources familiar with the process.

Those selected include:

  • ADK
  • AvenueOne
  • Briq
  • Cubic Communications
  • Dentsu Singapore
  • Formul8
  • Goodfellas
  • Grey Singapore
  • GroupM Singapore
  • I. M. Communications
  • IH Singapore
  • IPG Mediabrands Singapore
  • Lins Advertising
  • Mandate Communications
  • Mediacorp
  • Night Owl Cinematics
  • Ogilvy & Mather Singapore
  • SGAG Media
  • Siliconplus Communications
  • Singapore Press Holdings
  • SingTel
  • Splash Productions
  • Starcom
  • Starlight Advertising
  • Tribal Worldwide
  • Visual Studio Singapore
  • White Space Digital
  • XOD Box
  • Zenith
  • Zoo Communications

Of the original bidders, cinema group Golden Village, Syndacast and Grid Private Limited were not chosen.

The aim of the review, issued in January, was stated as: “To reach out to Singaporeans effectively, there is a greater need for integrated communication efforts across the different channels and platforms.”

However, in an opinion piece about the whole-of-government tender in June, Richard Bleasdale, managing partner, APAC, The Observatory International, said that there is no guarantee that the agencies on the panel will get awarded government projects.

“The panel is non-exclusive, so government bodies can go completely outside the panel if they so choose. And even when on the panel, agencies will have to pitch for projects from the government bodies. Which they do, along with this tender, all at their own cost,” he wrote.


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