Singapore insurer Income re-enacts heroic news events for ‘People. First’ campaign
Singapore’s Income, formerly NTUC Income until a rebrand, has launched a campaign that uses real incidences of selflessness that made the news to bring to life its brand message “people first”.
The time two foreign construction workers saved a toddler who was hanging from a window ledge in April 2015, and an incident in August last year when a man was freed from under a truck by a group of passers-by, and a motorcyclist who cleared the way for an ambulance are featured in the ad.
The campaign, which is running on Income’s Facebook page and elsewhere, includes explanations of what the slogan ‘People. First’ means in the form of a series of pictures.
BBH is in contention for a number of awards for the client at the Hall of Fame Awards, and the agency claimed gold and silver for the brand at the recent Singapore Effies.
Its a beautiful video.
ReplyLife affirming indeed.
Tugs the heart strings.
Proud to be Singaporean.
Whole nine yards.
But it all falls flat when you ask: What has it got to do with NTUC Income?
Especially, there are a whole host of special needs they don’t insure.
I know because I asked.
Taking the heroism of others to promote self. Shameless!
ReplyHave your say