SPH to raise circulation of merged newspaper to 300,000, confirms layoffs

Singapore Press Holdings has confirmed the merger of newspapers The New Paper and My Paper, and said that it will increase the circulation of the combined title to 300,000 copies.

My Paper's story about it folding into The New Paper today

My Paper’s story about it folding into The New Paper today

The publisher of the Straits Times has also confirmed news that the company is to make redundancies “in view of the changing media landscape”; up to 10% of the workforce are to go over a two-year period.

In a story in The New Paper today, Alan Chan, CEO of SPH, commented: “We have to take difficult decisions on cost-control measures to improve operational efficiency.”

“We will continue to innovate and invest in our media products to stay ahead and relevant,” he said.

Warren Fernandez, editor in chief of English/Malay/Tamil Media, said in the Tuesday edition of My Paper today that merging the two newspapers, going free with the new title and increasing the circulation was a “bold decision”.

The new title will be English language only and have an initial circulation of 300,000.

Last week, SPH denied the story was true, using a familiar line from the company, that it does not respond to speculation.

Patrick Daniel, the newly promoted deputy CEO of SPH, said that the company had not responded to questions about the merger sooner because the company had only received a licence for the new product yesterday.

The news of the merger and staff cuts comes just as SPH rolls out an extensive marketing campaign around the platform of “the power of sharing”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing