Subway appoints Mandy Cheong as regional marketing director

Mandy CheongFormer Crocs marketer Mandy Cheong has moved to restaurant chain Subway to take on the role of marketing director for the Asia region.

Cheong left Crocs after less than a year as marketing director for Asia, Middle East and Africa, with Serena Di Sarra coming in from Bata to fill the top brand steward’s job.

Cheong moves into a job previously performed by Missy Devlin, a former R\GA head of accounts who moved on after more than two years to take a marketing role for a soon to launch fintech startup.

Cheong brings with her marketing experience with General Mills, Fonterra and Procter & Gamble to the role.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing